Companies have more competition than ever before. Between market saturation, access to alternative offerings, and more general competition for your market’s attention, it’s worth looking into any opportunity for an advantage. That’s where promotional products come in, to really help boost your company swag ideas.

But just as there can be seemingly endless alternatives for your potential customers, there are also virtually endless options for swag. To help you find the right pieces for your market, we rounded up some of our favorite company swag ideas from a range of categories.

The Benefits of Company Swag

Before we get into the list, it’s worth considering what kinds of benefits swag can bring so you can set an objective as you make your picks. Here’s what company swag can do:

• Brand Visibility: When people use or wear items bearing your company's logo, they become walking billboards, spreading awareness about your brand wherever they go.
• Employee Loyaltee: When employees wear or display items with their company's branding, it creates a sense of unity and pride in their workplace.
• Positive Impact: Giving away useful, quality items leaves a positive impression—whether it’s potential customers or current team members.
• Networking: Company swag can serve as an effective icebreaker at trade shows or networking events, sparking conversations and helping you stand out from the competition.

Remember: have a plan in place with clear objectives for the kinds of outcomes you’re looking to achieve with your swag. That’ll help you pick pieces that make a real impact and give you more company swag ideas for your business.

Practical Company Swag

One of the best ways to get your branding top of mind is to apply your logo or custom art to the kinds of items people see every day. These swag options can be used in people’s day-to-day lives, whether it’s at home, in the office, on the go, or anywhere in between.

1. 20 Can Backpack Cooler

Versatile and convenient for any outdoor adventure or gathering, this cooler bag can hold up to 20 standard-sized cans with room for ice packs. The adjustable padded straps make it comfortable to carry, showing off your custom design at the beach, at the park, or on the trail.

2. Nomad 21" Upright Luggage

This sturdy travel companion provides ample space for belongings while boasting a sleek, modern appearance. With convenient features like 360-degree spinner wheels and a telescoping handle, this personalized luggage ensures smooth maneuverability, sending your logo packing all over the world with frequent travelers.

3. Combo Tape Measure and Level

This multifunctional tool features a retractable tape measure, built-in level, sticky memo pad, mini pen, and metal belt clip. Designed with a plastic case housing a metal tape measure, slide-locking button, and clear flip-top cover to protect the memo pad, it’s an incredibly functional tool that will continually remind handy users how useful your own products or services are.

4. 44" totes® 3 Section Auto Open/Close Umbrella

This innovative umbrella features a convenient auto open and close function, making it simple to operate when a sudden shower hits. With sturdy construction and custom design, this umbrella makes a great company swag option for teams in rainy climates.

5. American Giant Campfire Blanket

The American Giant campfire blanket makes a cozy addition to any outdoor expedition. Made with premium materials, this blanket offers exceptional warmth and comfort so it’s perfect for snuggling up by the fire—or even the TV—while displaying your custom design in the corner.

6. Black Marble and Wood Coaster Set

This black marble and wood coaster set makes for a chic addition to anyone’s home decor. Crafted with a modern design, this set of four coasters protects surfaces from stains and water rings while adding a distinctive look and custom logo.

7. High Sierra® Bright CREE Zoom Flashlight

When those emergency nighttime tasks hit, sometimes your phone light just isn’t quite enough. Featuring water-resistant construction, a helpful beam zooming feature, and a convenient spring clip, this practical swag is always ready to light things up.

8. 8-Function Stainless Steel Knife

Made from stainless steel and offering a variety of features, including a knife, bottle opener, can opener, and corkscrew, this branded 8-function knife is the perfect pocket companion. Reliable and compact, this promotional swag is great for camping, hiking, and everyday needs.

9. Hang On Your Pocket Keychain/Btl Opener

This versatile accessory serves as a keychain, bottle opener, and flip-top can opener in one compact design. Crafted to attach seamlessly to a pocket, belt, or bag, this keychain bottle opener is a functional dual-purpose accessory that’ll get your design on the go.

10. Engineer Multi-Tool

With 10 useful features like pliers, wire cutters, a knife, and multiple screwdriver heads, the engineer multitool can help with just about any household task. Crafted with stainless steel and displaying your company logo, this company swag will be as reliable as your own products.

11. Slim Silicone Card Wallet

We’ve all got two essentials when we leave the house: our wallets and our phone. This custom accessory combines both by securely attaching your credit cards, IDs, and other essentials to the back of your phone, all while displaying your logo.

12. Small Carabiner Key Ring

There are few accessories more simple, versatile, and useful than a carabiner—something anyone who’s ever needed one but couldn’t find one can attest to. With an attached keyring, it can securely attach keys, ID badges, or small tools anywhere they’re needed, making it ideal branded corporate swag for teams with physical assets for accessing office spaces.

13. Magnetic Memo Clip

Whether for the home or the office, this clip has an attached magnet. Perfect for keeping notes, memos, or pictures securely attached to any metal surface and boasting a large imprint area, this piece of swag is a great way for team members or potential customers to showcase your brand.

14. Tie Dye Lunch Cooler

A fun, functional update to the classic lunchbox, this piece of company swag keeps food and drinks fresh for hours. With a unique tie-dye design, a spacious interior, and a convenient carrying handle, it's the perfect branded accessory for picnics, beach trips, or everyday use.

Company Swag for the Office

While some promotional items can be functional for day-to-day life at home, what better use is there for company swag than at a place of work? From tech items to office supplies, these swag items will help people get work done easier or more comfortably in the office—whether it’s on the other side of town or the other side of the house.

15. Bristol Ballpoint Stylus

For people who jump back and forth between paper and touchscreens, this pen with a stylus tip can be a game-changer. Its ballpoint tip glides smoothly across notepaper, while the stylus tip on the opposite end can be used to take notes, draw, or highlight on a tablet or smartphone.

16. Tranzip 15" Computer Messenger

For those who carry their laptops to the office or the cafe, this piece of swag offers ample storage—and then some. The adjustable shoulder strap and padded handle ensure comfortable transportation, making it perfect for people on the go.

17. Wireless Charging Mouse Pad

Combining the convenience of a mouse pad with the functionality of a wireless charger, this innovative piece of swag adds a touch of convenience to any workspace. Users can say goodbye to tangled charging cables and enjoy the ease of wirelessly charging their compatible devices while maintaining a surface for their mouse.

18. Pedova™ Zippered Padfolio

With a zippered closure and multiple pockets to securely hold important documents, and a convenient writing pad, a padfolio is great for anyone who takes an array of physical documents on the go. This company swag features UltraHyde construction with your custom design etched on the cover.

19. Skullcandy Indy Evo True Wireless Bluetooth Earbud

If you’re looking for a swag idea that’ll leave an impression, look no further than Skullcandy earbuds. With a sleek design and comfortable fit, these earbuds pack up into a small case and are perfect for listening to music discreetly in the office.

20. Maxx Clipboard

This practical desk accessory is perfect for note-taking on the go. Made with durable materials, this clipboard features a convenient pen loop and a full-sized document pocket—plus a wide canvas for printing your custom art.

21. Protect-E-Lope

Those who take physical documents into and out of the office know you’ve got to have a good folder to keep it all together. Designed to hold standard-size paper, this piece of swag comes in an array of colors to complement your custom art.

22. 6.5" x 7" Lock-it Spiral Notebook w/Pen

Featuring a handy magnetic closure, durable spiral binding, a pen made from recycled cardboard, and multiple sizes of sticky memo pads, the Lock-it Spiral Notebook is the perfect swag for note-takers.

23. Slimline Sticky Memo Pad

Bound in ultra-durable UltraHyde, and packed with a range of sizes, this swag idea will be a hit with sticky note aficionados. At checkbook size, the Slimline Sticky Memo Pad is also conveniently sized with a perfectly sized cover for displaying your custom art.

24. Felt Board with Letters

This interactive way to display messages, quotes, and reminders is a fun addition to any office. With 300 white plastic letters, numbers, and symbols included for creating personalized messages, it can be used for everything from welcome messages at the front desk to weekly inspirational quotes in the break room, showing off your company logo in the process.

25. The Sphinx 2-in-1 Bluetooth Keyboard Stand

This keyboard stand can be easily transformed into a tablet stand, transitioning it from work mode to entertainment mode when the day is over. With its Bluetooth connectivity, it allows seamless typing and navigation for various devices, making it a convenient swag piece for any home office.

26. Round Badge Holder

For those who attend countless trade shows or who need to display a name badge at work, a retractable badge holder is a simple piece of swag that can get a lot of use as it displays your company logo.

27. Desktop White Board

This branded white board is a handy addition to an office or classroom, designed to provide users with a convenient surface for taking notes, making lists, and creating reminders. It even comes with a whiteboard eraser that fits into its convenient internal storage space, plus an option for a premium gift box.

28. Aluminum Frame - 4" x 6"

A branded picture frame is a great swag idea for the office. For internal teams, it promotes brand loyalty and recognition while displaying photos from company events. It’s also effective for external giveaways, displaying a subtle reminder of your brand beneath the photo display area.

Unique Company Swag

Looking for company swag ideas that are a little out of the ordinary? These picks range from variations on more common branded items to distinctive offerings that will impress a client, reward employees, or stand out in a crowded conference or trade show.

29. Cinema Light Box - Small

This corporate swag option is a stylish and customizable decor piece, showing messages and quotes to add a personal touch to any space. Powered by AAA batteries, this fun piece lights up to bring attention to the chosen message along with your design.

30. Keen Wireless Charging Desk Clock

This Keen clock makes for a strikingly useful piece of swag. With its wireless charging capability, recipients can easily charge their devices while displaying the time at their desk or bedside. Its sleek design and unique functionality make it a stand-out accessory featuring your custom art across the charging area.

31. Cordless Mini Desk Vacuum

For a memorable yet practical swag idea, a mini desk vacuum is a novel idea that’s also useful. Its compact design and cordless functionality make small cleanups a breeze, helping remove everything from keyboard dust to post-lunch crumbs while displaying your company logo.

32. Highway Emergency Set

A uniquely practical solution for unforeseen travel emergencies, a highway emergency set makes for a distinctive swag option for frequent drivers. This all-in-one kit provides essential tools like a flashlight, jumper cables, and a reflective safety vest, all organized into a durable carrying case featuring custom branding.

33. Sprigbox Sunflower Grow Kit

For those with green thumbs—or even just aspirations to have them—this is a memorable custom swag gift that keeps on giving. This all-in-one kit provides everything needed to cultivate sunflowers in a branded box, making it the perfect interactive adornment for the home or the office.

34. Life-Saving Hammer

For a swag option most people really haven’t encountered, consider an emergency item like this life-saving hammer. In the event of an emergency, this auto accessory can truly live up to its name with a double-sided head for breaking glass and a built-in seatbelt cutter.

35. Glimpse Photo Frame with Wireless Charging Pad

This photo frame with wireless charging pad makes for an unexpected combination of products. This modern piece of swag will be right at home on any desk, displaying favorite photos while cutting down on wires and simplifying charging needs. And while it’s not charging anything, it shows your custom design next to the photo.

36. Bookmark Pen

This quirky piece of swag promotes your brand every time someone opens their favorite book. As a dual-purpose bookmark, it conceals a handy pen that’s perfect for taking notes or underlining text.

37. Bamboo Fast Wireless Charging Dock Station

There are a lot of options for wireless charging, but few are made from sustainable bamboo. As a multipurpose charging station, this modern swag can charge a smartphone or tablet, smartwatch, and earbuds at the same time and features the laser-imprinted art of your choice.

38. neet Cooler Trunk Organizer

This handy swag option keeps cars tidy and drinks cool at the same time. With multiple compartments and a built-in insulated cooler, it offers ample storage space for essentials, drinks, and snacks for people on the go while keeping your brand on their mind.

Company Swag for Health and Wellness

Whether it’s for meeting company-wide fitness benchmarks, reaching personal health goals, or just staying physically healthy, these swag options will help promote general well-being. From sports equipment to outdoor accessories to healthcare and beauty items, each of these branded products promotes a sense of well-being for health-conscious teams and markets.

39. CamelBak Chute Mag 25oz Bottle Tritan™ Renew

Designed to reduce single-use plastics, this sustainable hydration option features CamelBak’s renowned durability and a unique magnetic top. For people interested in fitness, the environment, or both, this is a perfect company swag option, offering a practical and eco-friendly choice for promoting sustainability.

40. Outdoor 5-Piece Wellness Set

This compact wellness set offers a practical collection of items to support health and hygiene. As a company swag option, it showcases your commitment to safety by combining pen-size bottles of hand sanitizer, sunscreen, after-burn, insect repellent, and after-bite sprays into a single box.

41. Zippered 20-Piece First Aid Pouch

This practical, compact first-aid pouch combines multiple useful medical supplies into a convenient zippered pouch. With plenty of space for your custom design, it’s a unique swag option that’ll be there when people need it—just like your products.

42. (3mm) Yoga Mat

Made with high-quality materials and offering optimal thickness, this mat provides excellent cushioning and stability during workouts. For anyone who practices yoga or works out at home, this yoga mat is a great option for company swag, ensuring a positive brand association.

43. Oasis 3 Piece Massage and Recovery Kit

This kit includes a massage roller, solid ball, and spikey ball, providing multiple ways to reduce muscle pain and recover from physical activity. With high-quality materials and a convenient branded carrying bag, it’s a perfect swag option for anyone who works out.

44. 1.8oz Clip-N-Go Hand Sanitizer

This handy solution is perfect for keeping hands clean on the go. The compact bottle design fits into any purse, bag, or pocket and features a convenient clip that can easily attach to a backpack, belt loop, or keychain, showing your company logo wherever it goes.

45. Bamboo Facial Brush

A skincare tool that’s both effective and eco-friendly, this bamboo brush gently cleanses the face and is made from sustainable bamboo. For those who love to care for their skin as well as the planet, this distinctive swag makes for a solid addition to any beauty regimen.

46. Yoga Dice

For people looking to add a bit of fun and spontaneity into their yoga practice, this memorable swag will come in handy. Featuring your custom art on a blank side, this 12-sided yoga dice randomizes combinations of poses and stretches, inspiring creativity and exploration to shake up the usual fitness routine.

47. E-Z Comfort Set

For team members or prospects who travel often, comfort is a must. With this travel-ready comfort set, they get a soft eye mask and two foam earplugs in one convenient zippered pouch (sold separately) that shows off your company logo as they jet set across the country or across the globe.

48. No Contact Keychain - Nylon

A no-contact keychain is a hygienic tool that helps minimize direct contact with shared surfaces. Made from durable nylon, this keychain features a hook and stylus tip, enabling safer interaction with door handles, touchscreens, buttons, and other shared surfaces, making it a uniquely health-conscious swag idea.

49. JBL Clip 4 Ultra-Portable Waterproof Speaker

Made by JBL, a leader in sound technology, this compact speaker delivers impressive sound quality on the go. With its rugged and waterproof design, this speaker is built to withstand all manner of outdoor activities. For those who like to add a touch of tech to their outdoor experience, this branded company swag is a great option.

This swag is perfect for gym rats or employees with gym benefits. With plenty of storage space in its 31.5-liter main compartment—split into two sections for clean and used clothes—this durable bag from The North Face offers a great branding opportunity.

51. Golf Buddy

Every golfer needs a buddy, and this swag can be exactly that. With 12 tees and three markers attached to a handy beaded chain that attaches easily to a bag, this golf accessory makes for the ideal swag for people who like to hit the links.

52. Solid Retro Sunglasses

This popular swag ideal is perfect for people who like to get outside. Featuring UV 400 protective lenses and a distinctive retro style, these branded shades will take your company logo to the beach, on a hike, or anywhere people soak up the sun.

53. 3 in 1 Adventure Blanket

Versatility is the name of the game for campers and hikers, and this adventure blanket was designed for that purpose. Made from durable waterproof material, this swag functions as an insulated blanket, hooded poncho, and sleeping bag at once, positioning your brand as a problem-solving innovator.

54. Golf Bag 6-Can Event Cooler

Whether it’s nine holes or eighteen, a round of golf requires refreshment. This golf-style cooler bag is the perfect “19th hole” on the go with an insulated six-can capacity, giving it plenty of space to display your custom design.

55. Easy Squeezy Spirit 24oz Sports Bottle

Hydration is key to any outdoor activity, and a classic sports bottle makes it easy to keep up on fluids. With a 24oz capacity and your logo on the side, this non-toxic bottle is the ideal swag option for anyone who likes to get moving.

Company Swag for Techies

Technology products offer an excellent opportunity to showcase your brand while giving people valuable products they’ll be excited to show off. These items show your company’s commitment to technology while providing items with everyday utility for everyone from tech-dabblers to full-blown tech heads.

56. JBL Tune 660NC Wireless On-Ear NC Headphones

This premium swag offers music aficionados an outstanding audio experience with active noise-cancellation technology. Made by JBL, these on-ear headphones allow users to enjoy their favorite music wirelessly without disruptions from external noise while positioning your brand as a premium name with a commitment to quality.

57. Pep 4000 mAh Power Bank

For people constantly using their devices on the go, a quality power bank is a must. This lightweight branded battery has ports for every major device, so they can recharge from anywhere while keeping your company’s reliability top of mind.

58. Aluminum 4-Port USB 3.0 Hub with Type C Adapter

For people who travel often—even if it’s just to campus, the office, or the coffee shop—the more charging options, the better. This branded USB hub is a convenient, versatile tool that connects devices of multiple types, so users can charge their phone with a laptop, charging port, or other USB device.

59. Auto Object Tracking Phone Holder

This unique branded tech accessory will change the game for people who take selfies or record videos with their phone. With a secure, adjustable holder, convenient app, and movement-tracking technology, this swag lets people take pictures and record hands-free.

60. Mirror LED Selfie Flashlight

Does your team or market selfies nonstop? This must-have branded phone flashlight is perfect for any aspiring influencer or photographer. Compact and portable, this swag attaches directly to any smartphone to provide a soft, flattering light for taking the perfect selfies every time.

61. WIFI Smart Outdoor Outlet

Supplying power outdoors can be a challenge—but not anymore with a smart outdoor outlet. With two outlets controlled remotely via an app, this swag is a great choice for showing your company is adaptable, reliable, and forward-thinking.

62. MagClick™ Fast Wireless Charging Desk Organizer

A wireless charging desk organizer is as convenient as it gets for people who spend a lot of time at their desk. With accessories like an integrated wireless charging pad, clipboard, and magnetic docs, this thoughtful company swag gives people efficient charging options while maximizing their organization.

63. 8.5" LCD e-Writing & Drawing Tablet

Looking to make an impression? This innovative tool digitizes a paper notepad, providing a seamless, waste-free solution for taking notes, sketching, and doodling. With its pressure-sensitive screen and lightweight design, this memorable tech swag will stand out among the usual branded fare.

64. Laptop & Tablet Portable Video Light

This light conveniently clips onto laptops, cameras, tablets, and other devices, adding just the right lighting for virtual meetings, streaming, and all manner of video. This niche swag option will prove invaluable for anyone who spends a lot of time on camera.

65. Splendor Virtual Reality Headset

If you’re looking for the most memorable swag idea possible, consider giving the gift of an immersive virtual reality experience. This device is equipped with adjustable straps and a comfortable foam face cushion and is compatible with any smartphone.

66. UV Phone Sanitizer with Wireless Charging Pad

A versatile swag option, this UV phone sanitizer also functions as a wireless charging pad, so users can keep their devices clean even as they charge. By effectively eliminating 99.9% of germs, it’s a sanitary, practical item demonstrating your commitment to people’s physical—and digital—well-being.

67. elleven™ Small Techtrap

Another smart swag choice for people juggling multiple devices, a tech trap securely holds small electronic devices and accessories together, keeping them organized and accessible while traveling as it displays your custom color artwork.

68. Resty Phone and Tablet Stand

If you’ve ever tried to watch something on your phone, you know it’s always surprisingly hard to find an effective way to prop it up without blocking the screen. This custom swag option solves that problem, freeing up users’ hands while they watch or scroll.

Company Swag for Foodies

Swag can be a great opportunity to get your brand in front of people who are hungry for your offering on a regular basis. From cookware to kitchen accessories to custom drinkware, these options represent useful branding opportunities.

69. 12oz Collapsible Can Insulator

No cool drink is complete without a drink sleeve. This classic collapsible can insulator keeps your drink cooler longer while keeping the sweat off your tables—and showing off your brand. Plus, it packs down into a draw or bag pocket.

70. YETI Rambler 12oz Coolster Can Cooler

Designed by Yeti but featuring your custom logo on the side, the Rambler is the perfect swag for anyone who enjoys a cold beverage. Its double-wall vacuum insulation keeps drinks chilled and sweat-free while associating your brand with good times.

71. Picnic Basket 24 Can Cooler

Every good picnic starts with a basket—and this one can pack a full 24 cans in and keep them cool for hours. Versatile and spacious, this custom bag is perfect for outdoor gatherings, picnics, and beach trips, carrying your logo along the way.

72. Lagom 16oz Tumbler w/ SS Straw

With a 16oz capacity, this insulated tumbler with a stainless steel straw is the perfect drinking vessel for the morning commute, workday, or leisurely afternoon at home. Available in multiple colors, it can also accommodate your custom artwork.

73. FSC Large Bamboo Cutting Board with Silicone Grip

If you’re looking for an unexpected company swag idea for culinary types, this huge cutting board should make the cut. Crafted from sustainable bamboo and featuring a reinforced ring, it’s a convenient, thoughtful option for displaying your logo.

74. Arctic Zone® Titan Copper Insulated Food Storage

Arctic Zone’s insulated food storage canister is the ideal way to keep food and drinks at the perfect temperature. Featuring double-wall copper insulation, this container keeps food hot for up to 12 hours or cold for up to 24 hours, showing off your custom art all the way to campus, the office, job site, or anywhere it’s taken.

Wine enthusiasts will appreciate this four-piece gift set, which includes a bamboo corkscrew, stopper, wine pourer, and drip ring, all neatly packaged in a bamboo box. Made from eco-friendly materials, this set makes for an unforgettable swag option for anyone who loves wine.

76. Stojo 36 oz Collapsible Bowl

For those who often need to take their food to go, this bowl conveniently collapses for easy storage, making it a waste-free necessity for an on-the-go lifestyle. With a generous capacity of 36 oz, it’s also got a wide area on its base for displaying the custom design of your choice.

77. Marble and Acacia Wood Cheese Cutting Board

This striking kitchen accessory combines elegant marble and durable acacia wood. Both visually appealing and functional, this cheese cutting board is ideal for cutting and serving, making it a go-to piece for charcuterie night that shows your brand as elegant yet practical.

78. Laguiole® Black Cheese & Serving Set

Anyone who loves hosting will love this chic branded serving set, which includes a knife, fork, and cheese spreader made from high-quality stainless steel. The sleek black aesthetic adds a touch of sophistication, making this swag option a welcome addition to any dinner party or gathering.

79. Big Accessories 30" Chef Apron With Pockets

From home chefs to backyard grillers, a full-size apron is an essential accessory. This 30” garment is durable, functional, and available in seven colors to complement your custom design perfectly.

Picking the Best Custom Company Swag for Your Brand

Whether it’s gifts for internal teams, promotional items for partners, or personalized trade show products, these company swag ideas should help you find the perfect item for your needs this year.

When making your choice, it’s worth considering how the item relates to your brand, how it will present your brand to people unfamiliar with it, and what your target users are interested in.

Remember, swag should be useful for the end user and for your brand. People should be excited to use it, and it should remind them of something positive about your brand when they do.